Norva

Cold Start or Warm Start: Measure the Right TV Launch

Define state before timing. A cold launch starts from a documented not-running state; a warm launch reuses a retained app state; resume returns from background; a screen revisit stays inside the app. Measure remote action to first visible frame and to usable screen separately, with fixed version, network, source, and trial order.

In short: Define state before timing. A cold launch starts from a documented not-running state; a warm launch reuses a retained app state; resume returns from background; a screen revisit stays inside the app. Measure remote action to first visible frame and to usable screen separately, with fixed version, network, source, and trial order.

TV operating systems may manage processes invisibly, so use platform documentation and mark uncertain state.

Define four states

Write exact steps for cold, warm, resume, and revisit. Closing a screen may not stop the app, while a system restart may initialize much more than the app. Never infer process state from a logo alone.

The layer guide separates lifecycle from network and rendering.

Define two finish points

First visible frame can appear before focus works, artwork loads, or navigation responds. Record “first app frame” and “usable screen” separately. Add “stable artwork” only when that is the question.

Do not stop the clock at the most favorable milestone.

Fix context

Record TV model, OS, app version, input source, power state, output, wired or Wi-Fi path, time, account-safe session, source availability, and background activity. Keep network and source state comparable.

Manual timing should state reaction-time uncertainty.

Original evidence: launch protocol

TrialPrepared stateStart eventFirst frameUsable screenArtwork stableContext/notes
Cold ADocumentedRemote actionTimeTimeTimeValues
Warm ADocumentedSameTimeTimeTimeValues
Warm BDocumentedSameTimeTimeTimeValues
Cold BDocumentedSameTimeTimeTimeValues

Report all valid trials, not only the fastest.

Establish cold state safely

Use only official app-stop, TV restart, or power guidance. Do not pull power, use service menus, or clear data merely to create cold state. If the platform cannot verify not-running state, call it “post-restart launch.”

Safety and device integrity take precedence over experimental purity.

Establish warm state

Launch, reach the same screen, exit through the documented control, wait a fixed short interval, and relaunch. Record whether the screen, focus, or artwork persisted.

Warm state can change between trials under memory pressure, so preserve unexpected reloads.

Reverse order and rest

Use cold-warm-warm-cold where practical, with fixed rest intervals. Order reveals caching, thermal, network, or source drift. Do not perform dozens of launches; predefine a small count.

W3C Performance Timeline and User Timing provide web timing concepts where instrumented; they do not guarantee TV telemetry.

Interpret differences

Warm faster than cold can reflect retained state or cached resources, but does not quantify which cache. Warm behaving like cold may reflect app termination, update, memory pressure, or implementation choice.

Memory-pressure clues require official warnings or repeated state loss, not one launch.

Compare after change

After an app update, repeat the same protocol and version context. The TV app update guide preserves before/after evidence. Do not compare an old cold launch with a new warm launch.

Norva's TV launch behavior is device- and version-specific and must be verified officially.

Control trial order and readiness

Cold trials often happen first, so startup maintenance, network reconnection, or observer preparation can unfairly penalize them. Alternate the order across sessions when the platform permits a documented state, and wait the same fixed interval before every start. Record whether the home screen, remote, network, and output were already ready.

Define "usable" before timing: for example, the intended screen is visible, focus responds once, and no blocking overlay remains. Do not end timing merely when a logo appears. Report the median only alongside the individual values and range; a single summary can hide one stalled or failed launch that matters more than a small average difference.

Frequently asked questions

Is TV power-on the same as app cold start?

No. It includes system startup and may restore app state differently.

How many runs are needed?

Use several predefined runs sufficient to show range without stressing the device or source.

Should artwork completion define launch?

Only if artwork readiness is the task; keep first frame and usable focus separate.

Your next step

Explore Norva's playback features

Sources

Explore Norva's Playback Features

Sources